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DIAGEO (India’s leading beverage company) and REACHA, partnered to implement DIAGEO’s LEARNING FOR LIFE programme in Goa

DIAGEO (India’s leading beverage company) and REACHA, partnered to implement DIAGEO’s LEARNING FOR LIFE programme in Goa to support the hospitality and tourism industry through a skilling programme for youth to prepare them for employment and self-employment opportunities in the hospitality industry.




The programme followed a collaborative approach; it worked with multiple stakeholders – Government, educational institutions, hotels and community football clubs – to deliver the Learning for Life programme and certified a total of 343 learners, 33 percent of which were women. Learning partners included educational institutions such as Government ITIs, Agnel Institute of Catering, Rosary College and Carmel college for women. Hotel partners included the Taj Group, the Leela Goa, the W Goa, ITC Grand Goa, Lalit Goa and the Heritage Village Resort. Football Club partners included FC Goa, Salgaocar FC and Dempo FC.


The programme curriculum was delivered 100% online, due to Covid-19 restrictions, and focused on personality development and communication, enhancing life skills such as financial literacy and negotiation, and technical skills on front service, bar assistance and guest relations. Learners (above legal purchasing age) were also provided access to the Diageo Bar Academy.


The Learning for Life programme also provided learners with access to expert industry practitioners through panel discussions and webinars on aspects such as entrepreneurship, life skills, recruitment and CV writing.


The programme was very well received with 100 percent of project partners citing ‘excellent’ when asked about their overall satisfaction with the programme. The project end line survey brought out that 98 percent of learners ‘strongly agreed’ or ‘somewhat agreed’ that they would be able to use the learnings of the programme in their personal and professional life, were satisfied with the programme and would recommend it to others. 97 percent of learners also stated that they felt more confident about their career prospects after completion of the Learning for Life Programme in Goa.


Over the next 6 months, the programme will focus on industry placements for learners as the hotel and tourism sector in Goa recovers

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